The Taxi Fight in India: Ola vs Uber


The head to head rivalry between two tech giants OLA and UBER began not more than 6 years ago but both have had a significant impact on the markets.

The OLA way

OLA, an Indian based tech giant started its journey back in 2010. The Bangalore based firm rapidly expanded its business and reached the 1$ billion mark within no time. Ola cabs now serve their clients across major areas in India, Australia, New Zealand and the UK. Although its first over seas array was to Australia, Ola cabs extended its journey to the UK and New Zealand by the end of 2018.

Although, OLA has the most number of app installs in INDIA, it does not seem to be at the top say the experts. This is just simply due to the wide availability of OLA cabs in INDIA. Ola serves 125 cities in India including bike rides, cabs and auto rickshaws which clearly sets up its standards high.

Uber with the cooler way

On the other side, UBER has not been quiet all time and the US based giant has rapidly been extending its markets in India. Although Uber has just arrived in 2013 in India, it has been a major competitor to Ola technologies which has been operating since 2010. Over the years, Uber’s sexual assault allegations against drivers has played a bit of a major set back in the industry. But, uber has coped up well with all of those and managed to get through.

Uber has rapidly managed to gain the driver’s confidence and making pathway for the most number of driver’s installs. This is a massive advantage for the US firm in India. On January 30, 2019 Uber launched Uber boats in Mumbai, expanding its routes to the other islands around. Uber boats have been generally operating from the Gate way of India jetty to Alibaugh and other islands around.

The Numbers war

Coming to the comparision of driver installs, the Uber’s driver app installs overtook Ola’s by a mile in 2018. Uber has picked up to a massive 65{5183627f5ab5e478a378d862bd47bf67c79b640f838c75b2ea072c4667c57572} increase by the end of Novemeber 2018 and Ola curves down to 30{5183627f5ab5e478a378d862bd47bf67c79b640f838c75b2ea072c4667c57572}. But the thing is they both are largely undifferentiated by their range of availability. “There is a very little to choose and the important side is from the supply side (both drivers and cars) than demand,” quoted Yugal Joshi, vice-president at Texas based advisory Everest Group.

While Ola has been rapid in its global expansions, Uber has been under the technological updates arena. “Our tech teams have grown upto 150{5183627f5ab5e478a378d862bd47bf67c79b640f838c75b2ea072c4667c57572} in 2018 and we are looking forward to a double increase in 2019,” said Uber engineering head Apurva Dalal. Coming to the net promoter score
for both the apps, they seem to be under one edge. The riders app NPS for OLA is 0.46 and its 0.54 for Uber. Whereas, the drivers app NPS is 0.72 for OLA and 0.64 for Uber. Both the NPS rating is out of 1 and both the giants lie on an even scale.

The subsidaries of Ola include Foodpanda whereas Uber has Uber Eats. On the long run both the tech giants will look to improve on the wide availability and modes of transport. The food delivery sector inclusion is a boost to both the giants but facing the regulatory hurdles is a back drop. This could push back their pathways due to the increasing vehicle pollution. India does not seem to have a wide use of these app services where public transport is widely available.

With six years into head to head rivalry in the Indian market, these tech giants would like to seek dominance in the 10$ billion market soon.

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